Kelvinwright's Blog

postmodern thoughts

Dutch girl fakes 5 week holiday

Social-Media-Real-Life-iStock_000019971227XSmall  You’re doing the 21st century version of zapping – thumbing through facebook and social media with increasing envy, perhaps admiration, looking at hundreds, and without realising it, thousands of photos, status updates, newsfeeds of your friends (a concept that has itself changed and evolved with the advent of social media), their lives and their holidays.


We all have them: the friends that live the life that we envy – they seem to travel more than they work. One such person was Dutch student, Zilla van den Born. For 5 weeks Zilla subjected her friends to endless pictures of restaurants, strange food, swimming with exotic multicoloured fish, sitting with a Buddhist monk, as she travelled through South East Asia, when in reality she never left her home in Amsterdam. It was an illusion, a fake, a (very successful) attempt to show how social media does not necessarily reflect real life. It was a University project to show how people use social media to manipulate what they want to show. In her own words, “…we create an online world which reality can no longer meet.”


Zilla’s goal was to prove how common and easy it is to distort reality.


This got me thinking – we all know that pictures of the famous are manipulated with Photoshop – blemishes are removed, wrinkles are ironed out, just as the lives of reality TV stars are manipulated into something that people will watch. However, have we considered just how pathetically easy it is to manipulate reality in our own lives? A photo, a status, a newsfeed – social media allows us all to distort real life into whatever version of cyber reality we wish to show.


October 3, 2014 Posted by | Uncategorized | , , , | Leave a comment

Adapting social recruitment to the digital age

LinkedIn is for professional profiles, interconnecting professionals, uploading CVs and jobs, and searching both for candidates and vacancies. Facebook is for posting those photos that we hope will never reach our LinkedIn profile (either for their unsuitability or their privacy).


Or so it was – for something is happening.


If most of us were asked, “Do you spend more time on Facebook or LinkedIn?”, the answer would no doubt come out in favour of Facebook. One Swiss recruitment consultancy seems to have realised this and has come up with a creative (and remarkably simple) way to tap into the talent pool, and most likely to Gen Y – click “like” on their page from Facebook, and you will receive all their job offers. They can’t view your private profile, but a simple “like” allows you to receive their vacancies into your updates, whilst you upload holiday photos, build farms, or hoards of vampires, and add status updates. The idea is simple and it moves online recruiting closer to the social platforms that Gen Y use; and since I also clicked “like”, at least one person from Gen X.


Recruitment moved online as the twentieth century said goodbye. Now digital recruitment will see another revolution, and both candidates and companies must adapt. Old stereotypes need to be broken down, and we must be prepared to consider new realities. Companies already engage with external customers via a Facebook page, so why not engage with those who are interested in becoming employees via the same medium? Companies want to tap into their future employees, their future talent, and their future leaders. And a good place to start is to use the social platforms that their future (and current) employees use most.

* image uploaded from

October 7, 2012 Posted by | Uncategorized | , , | 2 Comments

Social networking and the changing way we interact

I came across a humorous cartoon that shows how connections, social contact, meeting new people or connecting with old school friends and work colleagues, and specially flirting (intentar ligar o coquetear/flirtear en Español) have evolved with postmodernism.

Whether or not we believe the movie Social Network (La Red Social), and most likely it is part fact, part dramatic fiction, it is clear that Facebook and social networking have changed the way that we interact and even flirt and try to attract the attentions of the opposite sex. Where once we threw flirting glances (miradas apasionadas), where once we accidently bumped into the girl/guy we quite liked, and where once we made sure that we went to lunch at the same time as our favourite girl/guy from the office, now we invite to connect in Facebook, we poke (dar un toque), we comment on and we like (gustar) photos. The world of connecting and interacting has changed forever.

There is something secure and safe about Facebook and social networks. We can like (gustar) photos and we can comment on them, we can poke (dar un toque) or we can share a link (compartir un enlace) to help achieve rapport or to flirt with somebody we secretly like but don’t have the courage to open our heart. However, there is one thing that social networks have not changed. Be it on Facebook, on any social network, be it in real life away from social networks, if you really like a guy or a girl, eventually, at some point, you need to tell them. One of you must take the first step and tell the other, “Why don’t we meet up some time?”; “Why don’t we get together after work?”. Social networking has changed many things, but not everything.

July 19, 2012 Posted by | Uncategorized | , , , , , , | Leave a comment

People need to remember their true power

It’s worth reminding people sometimes, when they complain that nobody does anything for them. In an age of the internet, change can begin with just one Tweet. One person really can make a huge difference

July 8, 2012 Posted by | Uncategorized | , , | Leave a comment