Kelvinwright's Blog

postmodern thoughts

CIA joins Twitter

cia-twitter-tweet I read with interest recently that the CIA has just joined Twitter (and no doubt is now monitoring my blog because I used the term “CIA” – which means I need to be careful not to include the “T” word (terr0r1sm) in this blog, for fear of having my emails monitored too.

 

It’s refreshing to know that the CIA has a sense of humour though. Its first tweet read: “We can neither confirm nor deny that this is our first tweet”, followed up by, “Thank you for the @Twitter welcome! We look forward to sharing great #unclassified content with you.”

 

It is interesting to learn why the CIA should wish to start tweeting, an organisation that takes very careful control of what, if anything, is communicated to the general public. Normally it is angry ex-employees (#Snowdon, or as he may soon become known internally, he-who-must-not-be-named) who go public with CIA communications. Which may be precisely why they have decided to hit social media themselves, not so much driven by he-who-must-not-be-named, but because public opinion, whether they like it or not, is as important to them as it is to most organisations or companies. One slip-up can lead to bad press that can last weeks or months, and take even longer to fix.

 

If you care to take a look at their tweets, you’ll see that before drones and satellites taking photos, we had pigeons!!

 

I’ve had conversations with Directors, experienced of course, who do not see the need, or who cannot justify the return on investment, the time involved, or the expense of social media: Twitter, Facebook, LinkedIn. My answer?: if the CIA is on twitter…..

 

Or as the CIA puts it: “The world is grappling with a new breed of challenges enabled by advancing technology”

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July 24, 2014 Posted by | Uncategorized | , | Leave a comment

People need to remember their true power

It’s worth reminding people sometimes, when they complain that nobody does anything for them. In an age of the internet, change can begin with just one Tweet. One person really can make a huge difference

July 8, 2012 Posted by | Uncategorized | , , | Leave a comment